Americanization

American hipsterProducts entering the US market from offshore are supported by all the conventional marketing and sales collateral, which may be highly effective for the culture and language milieu of the home market. But will these materials work in an American context? Peter Dorfman can review your company’s marketing tools and localize them for stronger impact and comprehension among prospective customers who are US English readers — from mature executives and managers to today’s “millenials.”