Adweek reports that Facebook has been tweaking its algorithm to reduce the organic reach of its page content. Translation: If you post something on your Facebook page in the hope that people you care about as potential clients will see it, fewer and fewer of them actually will unless you also pay Facebook for Paid Reach. Reader’s Digest version: Facebook is a business, not a charity.
That’s okay. My work is mostly business to business, and I’m finding Facebook largely useless for that audience anyway. Consumer-oriented businesses will need to adjust expectations and budget accordingly.