Send me your weird stuff

chameleonLike any marketing professional, I try to keep abreast of the key concepts and terminology in my field. I read and digest a lot of literature on Content Marketing. It has occurred to me that, while I’m a freelancer and don’t have the baggage associated with a fully burdened creative firm, I’m not exempt from the normal expectations that other pros have to live up to.

I have a brand. It’s not Coca Cola or Microsoft or Teenage Mutant Ninja Turtles, but it’s a brand nonetheless. With it comes a set of attributes, including a Brand Promise. It has occurred to me that I have never been explicit about the brand promise for Peter Dorfman Creative Services.

I like to think the core of my brand promise is this: I’m a generalist…but unlike a lot of writers who focus on marketing content, I come up to speed quickly, with minimal hand-holding, on the really esoteric subjects — the weird stuff marketers typically keep in house because they worry it will take too much time and effort to familiarize a freelancer with the basics. If you have those sorts of projects, try me.

My recent writing projects have included content on:

  • Artificial intelligence and machine learning
  • Bidding automation in Search Engine Marketing
  • Intelligent Digital Workspace technology
  • Korean classical music
  • E-Discovery
  • DevOps and Continuous Delivery in software development
  • Software testing
  • Virtual Reality
  • Payroll best practices in Canada
  • Adaptive clinical trials in drug development
  • Mobile device adoption in K-12 classrooms
  • Omnichannel marketing strategy
  • Archaeology and human evolution
  • Climate science
  • Legal Process Outsourcing
  • Data Center Infrastructure Management
  • Customer Journey Mapping
  • Aerial geospatial photomapping
  • Temperature-controlled shipping of drugs
  • “Social Engineering” as a hacking strategy
  • Travel tips for Yosemite National Park

Got something equally obscure to add to my repertoire? I love that kind of challenge. Let’s talk it over.

1 Comment

Filed under content marketing

One response to “Send me your weird stuff

  1. Pingback: My Fifth Anniversary | Peter Dorfman Creative Services

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