Send me your weird stuff

Like any marketing professional, I try to keep abreast of the key concepts and terminology in my field. I read and digest a lot of literature on Content Marketing. It has occurred to me that, while I’m a freelancer and don’t have the baggage associated with a fully burdened creative firm, I’m not exempt from the normal expectations that other pros have to live up to.

I have a brand. It’s not Coca Cola or Microsoft or Teenage Mutant Ninja Turtles, but it’s a brand nonetheless. With it comes a set of attributes, including a Brand Promise. It has occurred to me that I have never been explicit about the brand promise for Peter Dorfman Creative Services.

I like to think the core of my brand promise is this: I’m a generalist…but unlike a lot of writers who focus on marketing content, I come up to speed quickly, with minimal hand-holding, on the really esoteric subjects — the weird stuff marketers typically keep in house because they worry it will take too much time and effort to familiarize a freelancer with the basics. If you have those sorts of projects, try me.

My recent writing projects have included content on:

• Artificial intelligence and machine learning
• Bidding automation in Search Engine Marketing
• Intelligent Digital Workspace technology
• Korean classical music
• E-Discovery
• DevOps and Continuous Delivery in software development
• Software testing
• Virtual Reality
• Payroll best practices in Canada
• Adaptive clinical trials in drug development
• Mobile device adoption in K-12 classrooms
• Omnichannel marketing strategy
• Archaeology and human evolution
• Climate science
• Legal Process Outsourcing
• Data Center Infrastructure Management
• Customer Journey Mapping
• Aerial geospatial photomapping
• Temperature-controlled shipping of drugs
• “Social Engineering” as a hacking strategy
• Travel tips for Yosemite National Park

Got something equally obscure to add to my repertoire? I love that kind of challenge. Let’s talk it over.