Like any marketing professional, I try to keep abreast of the key concepts and terminology in my field. I read and digest a lot of literature on Content Marketing. It has occurred to me that, while I’m a freelancer and don’t have the baggage associated with a fully burdened creative firm, I’m not exempt from the normal expectations that other pros have to live up to.
I have a brand. It’s not Coca Cola or Microsoft or Teenage Mutant Ninja Turtles, but it’s a brand nonetheless. With it comes a set of attributes, including a Brand Promise. It has occurred to me that I have never been explicit about the brand promise for Peter Dorfman Creative Services.
I like to think the core of my brand promise is this: I’m a generalist…but unlike a lot of writers who focus on marketing content, I come up to speed quickly, with minimal hand-holding, on the really esoteric subjects — the weird stuff marketers typically keep in house because they worry it will take too much time and effort to familiarize a freelancer with the basics. If you have those sorts of projects, try me.
My recent writing projects have included content on:
- Artificial intelligence and machine learning
- Bidding automation in Search Engine Marketing
- Intelligent Digital Workspace technology
- Korean classical music
- DevOps and Continuous Delivery in software development
- Software testing
- Virtual Reality
- Payroll best practices in Canada
- Adaptive clinical trials in drug development
- Mobile device adoption in K-12 classrooms
- Omnichannel marketing strategy
- Archaeology and human evolution
- Climate science
- Legal Process Outsourcing
- Data Center Infrastructure Management
- Customer Journey Mapping
- Aerial geospatial photomapping
- Temperature-controlled shipping of drugs
- “Social Engineering” as a hacking strategy
- Travel tips for Yosemite National Park
Got something equally obscure to add to my repertoire? I love that kind of challenge. Let’s talk it over.