One of the most effective organizational story-telling techniques is the Case Study — a narrative that validates the mission of the company and its effectiveness in execution. A case study typically explains (and celebrates) a relationship between the organization and a partner or client, in which a problem or opportunity arises, the parties come together to devise a solution, and value is achieved. Or, it may describe a company’s capabilities from the perspective of multiple clients. Either way, a case study helps the new, prospective customer to understand what a successful relationship with your organization will look like.
Case studies are hard to get. Even for highly effective organizations, convincing a customer to go on the record about the value of the offering can be difficult, logistically and politically. But the validation inherent in a customer endorsement is irreplaceable.
If you can secure your client’s cooperation, Peter Dorfman will make the interviewing a pleasure and the drafting of the story eloquent and efficient.
- 7 — How Brands Win at Paid Search
- Atlassian – User Stories:
- Bridgeway Software — Multi-Campus University System Unifies Matter Management, e-Billing.
- Information Governance Initiative – Making IG Real: Six Stories from the Front Lines of Information Governance Success. A Case Study with Active Navigation
- nearmap — Multiple user stories.
- Singota Solutions — Urgent Fulfillment of Laboratory Study Request