Case Studies

One of the most effective organizational story-telling techniques is the Case Study — a narrative that validates the mission of the company and its effectiveness in execution. A case study typically explains (and celebrates) a relationship between the organization and a partner or client, in which a problem or opportunity arises, the parties come together to devise a solution, and value is achieved. Or, it may describe a company’s capabilities from the perspective of multiple clients. Either way, a case study helps the new, prospective customer to understand what a successful relationship with your organization will look like.

Case studies are hard to get. Even for highly effective organizations, convincing a customer to go on the record about the value of the offering can be difficult, logistically and politically. But the validation inherent in a customer endorsement is irreplaceable.

If you can secure your client’s cooperation, Peter Dorfman will make the interviewing a pleasure and the drafting of the story eloquent and efficient.

Examples:

• [27]7 — How Brands Win at Paid Search

• Anaqua — Novo Nordisk’s IP Group looks beyond the financial ROI to Real Efficiency and Engagement.

• Atlassian – User Stories:
  • HipChat helps Sonatype’s distributed development team stay agile.
  • Aeria Games chooses HipChat to scale internal communications.

• Bridgeway Software — Multi-Campus University System Unifies Matter Management, e-Billing.

• Information Governance Initiative – Making IG Real: Six Stories from the Front Lines of Information Governance Success. A Case Study with Active Navigation

• nearmap — Multiple user stories.

• Singota Solutions — Urgent Fulfillment of Laboratory Study Request