What’s an eBook? The Wikipedia definition is “a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices.” Fine, but what’s “book-length”?
For the practical purposes of Content Marketing, we define an eBook as a document intended to establish thought leadership for the company to which it is attributed, or to address a complex issue likely to arise between a buyer and a seller. It is similar in purpose to a white paper, but in its final, produced form is likely to be longer and more heavily reliant on design and graphics in its presentation than a white paper, which is expected to be more “serious.” There is no explicit rule, but an eBook will tend to be more informal and conversational in its text.
Peter Dorfman has written the text for several marketing eBooks, working with the clients’ designers.
A few samples:
- Bridgeway Software: “A Matter Management/e-Billing Buying Guide.” A handbook for selecting case management for the corporate or public sector agency law department.
- Telerik: “An Enterprise Architect’s Guide to Mobility.” A how-to guide for enterprise software engineering teams about to take the plunge into mobile app development.
- Bridgeway Software: “Eight Roadblocks to a New ELM Implementation (And How to Break Through Them).” A guide to adoption for an Enterprise Legal Management system.