Email Marketing

Email marketingPeter Dorfman launched and edited the monthly email newsletter of the Copenhagen-based consulting firm Trellis, which counsels European organizations on business process outsourcing strategies, as well as Herlaar Business Coaching B.V., a Netherlands-based firm providing training, team-building and leadership strategy advice to large corporations.

As much as people complain about the burden of email traffic, email remains one of the most cost-effective media for marketing, greatly surpassing social media postings in impact.

An email newsletter is one of the most effective offerings for small companies, especially those with regional audiences.

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