White Papers

“Peter developed an excellent white paper for our product that continues to provide value to BMC software today. He has an excellent understanding of the market, provides excellent results and has delivered value that continues to drive sales for our knowledge management offering.”

Russ Tolley, Lead Product Manager at BMC Software

Not always glamorous to look at, marketing or technical white papers nonetheless can have an essential place in your arsenal of marketing tools, providing powerful evidence to support your product positioning and value proposition. Technology white_papercompanies typically use these long-form documents to differentiate their offerings from those of competitors early in the competitive selection process. Portions of white paper content may be reused in responses to RFPs or proposals. Peter Dorfman has written numerous white papers for technology vendors large and small. Here are some examples.

Advertisements

One response to “White Papers

  1. Pingback: White Papers aren’t quite dead yet | Peter Dorfman Creative Services